Rewriting Strategies. Stories.
Systems.

Helping brands and businesses stay human in the age of AI.

Jackie Celske, owner of The PROSE Co at her desk consulting a client

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What We Do

At The PROSE Co., we believe true innovation starts with people and lasts when it has purpose. That means designing strategies, stories and systems that foster connection, build resilience and unlock human potential.

To help brands and businesses stay human in the digital age, we build ethical solutions designed to amplify people, purpose, and performance.

Because AI does not replace strategy. It requires it.

  • AI Adoption

    Certified WSI AI Strategy Consultant
    Ethical AI strategy and AI training to empower teams and build resilient, human-centered AI solutions.

    Start Now

  • Brand Strategy

    Data-Driven Marketing For Real Impact
    Brand voice and communication strategy that uses storytelling to foster meaningful connections and real results.

    Explore Services

  • Speaking

    WPC Endorsed Keynote Speaker
    Inspiring, actionable talks and workshops that rewrite strategies, stories, and systems for lasting impact.

    Book Jackie
Jackie Celske, owner of The PROSE Co at her desk working

Purpose-driven.

Resilient.

Original.

Strategic.

Ethical.

Purpose-driven. Resilient. Original. Strategic. Ethical.

The PROSE Framework is the standard we use across everything we do. Whether weโ€™re crafting your brand narrative, designing your AI strategy, or building systems for sustainable growth, the result is Purpose-Driven, Resilient, Original, Strategic and Ethical.

What Makes Us Different

While other consultants focus on being AI-first, we believe in being people-first through:

  • Human-Centered AI adoption that amplifies your mission instead of replacing your people.

  • Storytelling and marketing strategy that drives trust, connection and impact.

  • Resilient leadership consulting that helps you adapt to change and unlock human potential.

To succeed in the digital age, we show you how to lead people first and let AI follow. No cookie-cutter playbooks. No chasing trends for the sake of it. Just intentional strategies, scalable systems, and authentic stories that free you to focus on what you do bestโ€”making a lasting difference.

AI shouldnโ€™t make us less human. It should make us more human.

Jackie Celske, owner of The PROSE Co at her computer using ChatGPT

Ready to lead your next chapter?

FREE RESOURCES:

Workbook Cover for WSI's 2025 AI Business Insights Report

WSI's 2025 AI Business Insights Report

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ChatGPT & Beyond:
Unlocking the Potential
of AI in Your Business

  • "Jackie absolutely lit up the room. Her ability to engage, inspire, and make complex ideas feel accessible and exciting is unmatched. "

    - Erin B., Phelps Uniform Specialists

  • "Jackie and her team know how to leverage AI without losing the heart of the story, making them an invaluable partner for writers and publishers who want to stay relevant and competitive."

    - Tim T., Owner and CEO, Arrow Press Publishing

  • "Jackie made AI feel approachable and demonstrated how itโ€™s a tool that anyone can confidently use. GRHRA would gladly welcome her back and highly recommends her as a speaker!"

    - Bobbi Jo C., GRHRA affiliate of SHRM

  • "She is committed to breaking down the barriers and stigma of AI capabilities to help any person or organization leverage this technology. Her warmth and deep knowledge of the complexities of AI make it easy to work and learn from her."

    - Lynsey Y., Magnolia Business Solutions

  • "Jackie is great at connecting with everyone in the roomโ€”whether they are total AI newbies or seasoned pros."

    - Mariah P., American Advertising Federation of Dubuque

  • โ€œJackie was an amazing instructor. She answered every question in a way that made sense, kept the energy up, and brought so much personality to the class that I could have easily stayed for a full-day workshop.โ€

    - Kristina V., AI Boss Babe Bootcamp Participant

  • "Jackie helped develop AI skills Iโ€™ve wanted to grow and gave me more confidence sitting at tables that in the past I would have hesitated joining."

    - Tori T., AI Boss Babe Bootcamp Participant

View fullsize Some days I wonder if we’re really ready for an AI world. Not because we don’t understand AI. But because we don’t even understand what it means to be human. Not because we fear AI. But because we too often fear what it takes t
View fullsize This morning, my girl @jess_ekstrom texted me a gentle reminder that maybe it's not about all the wins and accomplishments. "๐‘ด๐’‚๐’š๐’ƒ๐’† ๐’Š๐’•'๐’” ๐’‚๐’ƒ๐’๐’–๐’• ๐’†๐’‚๐’•๐’Š๐’๐’ˆ ๐’•๐’‚๐’Œ๐’†๐’๐’–๐’• ๐’Š๐’ ๐’š๐’๐’–๐’“ ๐’”๐’˜๐’†๐’‚๐’•๐’”, ๐’ƒ๐’†๐’๐’Š๐’†๐’—๐’Š๐’๐’ˆ ๐’Š๐’ ๐’”๐’๐’Ž๐’†๐’•
View fullsize Football season kicks off today and this year I let ChatGPT draft my fantasy football team. ๐Ÿˆ๐Ÿค– While not business related, I think these types of use cases are important. If we want human tech in business, it has to show up human outside of busine
View fullsize I am honored to be the featured guest at this month's Southwest Florida Leaders Lunch at @capechristian! If you'll be in the Cape Coral area, I hope you'll join us on Thursday, September 25 for an important conversation about what it takes to lead &
View fullsize Last night I went to my first @connectnashville networking event since moving to TN. I’ll be honest—I sat in the car with butterflies in my stomach, debating if I should even go in. Nervous about how to explain what I do, if anyone would
View fullsize ๐ŸŽ‰๐Ÿ’ป ๐— ๐˜† ๐—ป๐—ฒ๐˜„ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ถ๐˜€ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐—น๐—ถ๐˜ƒ๐—ฒ!๐Ÿ’ป๐ŸŽ‰ The PROSE Co. has always been about one thing: the power of words to change the world. But never in my wildest dreams could I have imagined what my little freelance writing busi